Avantiplus Cycology Rebrand

Avanti, a privately owned New Zealand company and Australaisas biggest bicycle wholesaler and distributor have undergone a marketing rebrand. Gradually all 30 owner operated AvantiPlus stores around the country are rebranding too. Over the last few weeks we have had the store repainted inside and out with new signage to reflect the new AvantiPlus brand and colours.

The benefits of this rebranding other than a fresh new look, are aimed to further distance AvantiPlus from the competition as New Zealand’s leading professional bicycle retail network. 

Our new tag line “BIKES FOR LIFE” has many meanings, from bike for life, to bikes for enhancing living, bikes for the length of your life, bikes for the young and bikes in general that are all part of our lives – in fact if you’re like us we couldn’t live without one!! Plus there are many more. 

Also too our new Avantiplus logo is refreshed which now includes green which is an environmentally friendly colour that represents the bicycle well and also works well with the traditional Avanti Blue.

The Dynamic Wheel shape that goes with the new logo is aimed to represent the bicycle and symbolises motion and speed – even when standing still! 

The inside of the store is almost complete too – no more orange!! with some carpet to be laid and some new wall murals to be hung. We also have new Cycology rider clothing including Shirts and Vests in store now with the new branding, with shorts to come.

Feel free to pop in and check out our changes.